September 30 one of the largest Ukrainian retailers, the market leader in franchise Ukraine, one of the main projects of the investment group “VolWest Group retail chain” Our Land “held a conference” Sharing experiences partner network “Nash Kraj” on a franchise “, which brought together all partners -franchayzi network.
According to Director General of the network of supermarkets “Our Land” Irina Berlach such meetings with partners held annually for many years in different cities of Ukraine and even abroad. But this year, on its 15th birthday, decided to assemble in Lutsk, where the start and took the supermarket chain.
“We tell our colleagues what we have achieved during the year. In addition, such meetings are important for communication partners to see how great and important our company and feel confident. So at every meeting trying to tell not only about market trends, but also to show that they will be in the future, specify the correct path of development “, – said Irina Berlach.
The meeting came to Lutsk 130 franchisee partners from 15 regions of Ukraine, including the regions, where war continues.
“Most of these people have a business not only in retail, and our site offers many the opportunity to get new experiences, discover new things, to hear a competent opinion, which will contribute to business development”, – added Irina Berlach.
The conference program is quite rich: report on marketing trends 2017, new IT opportunities for efficient business management, using social networks to promote products, promotions and working with clients, as well as the use of polygraph in retail, as a tool to control their own staff.
Useful for the participants was the report and business cases Professor of Finance, Program Manager Master of Banking and Finance [MBF] Kyiv-Mohyla Business School and author of numerous publications on econometrics and risk management, participated in many international conferences, developer of intelligent games for managers THINKERS , TEDx speaker Yevgeny Pentsak.
This year the organizers decided not limited to presentations, and organize the work in thematic sections in areas of IT, organizational development, commercial activity, job distribution center, legally and legal aspects of business and marketing activities.
During the meeting noted the successful network of partners, franchisees valuable gifts.