Today art as a form of social consciousness and human activity is developing dynamically and ambiguously. Art works are exhibited in galleries and private collections, as well as museums … Each author is trying to express himself, but success or failure in this matter depends largely on the viewer, because sometimes the work evokes quite different emotions than those as the artist thought to be. This happens because the vast majority of ordinary contemporaries have a little or even zero knowledge of art and their knowledge is mostly based on the already well-established images, popular genres of famous authors. Instead, the works of contemporary art remain beyond the public understanding, and are evaluated only by critics or people who are bringing up a knowledge of the culture of beauty by themselves.
In order to create a public culture of art and aesthetic taste, we launched a unique art gallery “Art Kafedra”, which introduces visitors to the basics of art, its types and genres, and also offers a new format of intellectual entertainment.
“Art Kafedra” presents outstanding creative achievements of the XX century art culture, acquaints visitors with interesting phenomena in contemporary art through authors’ projects, installations and performances. We also hold presentations of art collections of leading museums and private collections of Ukraine. And, at the “Art Kafedra” anyone can learn to create beautiful, i.e. to paint, sculpt, improvise, be creative, feel like a real artist. After all, the art lives in each of us and it can make the world more beautiful…
The aims of the “Art Kafedra” are:
To become a gallery of modern art of the highest level, which will contribute to the development of spirituality of the nation and promote the Ukrainian art in the world.
The objectives of the “Art Kafedra” are:
– to create unique collection of the best works of Ukrainian artists and ensuring its replenishment;
– to conduct effective exhibition of the works to present the best national artists in Ukraine and abroad;
– to research new, identify unknown and return forgotten names of Ukrainian artists of art history;
– to assist Ukrainian artists in their creative research and to develop young generation of artists;
– to promote educational programs for the development of spiritual culture of the Ukrainian nation.

A genius lives in every child. Someone sings well, someone draws, someone mentally solves complex mathematical puzzles in mind, others write poetry barely standing on their feet. School with its average program does not prevent children to become talented as well as brave and confident. Such children are participants and winners of school competitions and they are the future resources of the nation, so we should support them.
In order to support the next generation “Adrenalin City” and Volyn filial of Computer Academy “STEP”, which are part of investment group “Volwest Group”, have launched large-scale social project “Megamind” aimed at supporting talented youth, which is responsible in its duties and shows high level of knowledge.
The project “Megamind” takes place in two stages. In the first stage all members of district and city competitions (it is more than 8000 children) receive gift certificates for UAH 150 to attend the Cultural and Entertainment Center “Adrenalin City”.
The second stage used to take place in May during which two lucky winners are determined by a draw method. They receive certificate for free education in Computer Academy “STEP”.
About 80 talented children, who took first places at the regional competitions, take part in the second stage of the project.
There are two age categories for children to participate: 13 years and older. Therefore, children under 13 years will be able to acquire the computer skills. High school children and graduates are to obtain one of the most popular professions in the modern labor market such as programmer, designer or system administrator.

The retail chain “Nash Kray” promotes health of residents of regions by popularization of healthy lifestyle, providing opportunities to control of blood pressure, stimulating rationalization of the structure of eating and reducing consumption of harmful products.

• We started large-scale project “Live responsibly!” to make our customers monitor their own health better, so we installed eco-corners with tonometer for blood pressure in our stores. As we know, increase of blood pressure for every 10 mm Hg increases the risk of cardiovascular disease by 30%. People with high blood pressure are more likely to have strokes in 7 times often, coronary heart disease in 4 times often, vascular lesions of feet in 2 times often. Also, eco-corners are a reminder to our customers about responsibility for our own health and health of our close people.
• Our supermarkets are focused on how to meet the needs of customers in healthy food; we inform our customers about it and encourage them by the special offer “Buy useful.”

2. Our social mission is to help people in need. Our philosophy in this respect is based on the principle “Give assistance for a self-help.”

• We support socially vulnerable population such as pensioners, participants of ATO and large families. We have special bonus programs for these social groups within the project “Live responsibly!”.

In order to reduce pollution the Retail chain “Nash Kray”:
• Ensures the implementation of low-waste and resource saving technologies in supermarkets.
• Encourage our partners to use eco-efficient packaging materials.
• In stores we actively organize the sale of food and nonfood products of ecological range (including energy saving lamps, organic hygiene products and so on).
• The Retail chain “Nash Kray” by its own example encourages everyone to sort waste and recycle plastic, paper and batteries.
For one battery can pollute up to 20 sq.m of soil or 400 liters of water; besides small batteries contain about 50% of all toxic metals in dust (such as zinc, lead, manganese, cadmium, nickel, mercury). In our stores we arranged baskets for used batteries, plastic corks and arranged containers for separate waste collection by the stores. Also, every year employees of the Retail network “Nash Kray” are involved in “Sabbatarian” in order to clean areas near the stores and public places.
For the purpose of rational use of non renewable resources the Retail chain “Nash Kray”:
• introduces energy-saving technologies in the construction of stores, uses energy-saving equipment in the production process;
• creates “environmental” consciousness of workers and consumers by promoting rationalization of life, the efficiency of production and consumption. We must remember that we need to save water, turn off lights and office equipment, keep warm or to establish optimum regime of conditioners. In order to protect the environment the Retail chain “Nash Kray” calls everyone to make an effort and reduce the impact of our activities on the environment. By means of the project “Live responsibly!” we remind such issues to our employees and customers.